Today's propaganda almost never uses rational or logical arguments. It directly
taps into a human’s most primal needs and instincts in order to
generate an emotional and irrational response. If we always thought
rationally, we probably wouldn’t buy 50% of what we own. Babies and
children are constantly found in advertisements targeting women for a
specific reason: studies have shown that images of children trigger in
women an instinctual need to nurture, to care and to protect,
ultimately leading to a sympathetic bias towards the advertisement.
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